Geelong - an idea for the $24 million
We've all heard about the closures at Ford in Geelong because management was too stupid to track markets trending to fuel-efficient or hybrid engines rather than 6-cyclinder guzzlers. ABC reports on a $24 million pick-me-up for the Geelong region. I know what I'd do with it - help make Kardinia Park's capacity bigger than Telstra Dome's.
OK, I'm a long-suffering Cats fan, can't remember the last flag as I was only 3 years old, and to give full-disclosure, I had a part time job with the Cats nearly 30 years ago during by Uni days, but it's not just the extra funds for the club, the chance of real home-ground finals and hopes for future premierships that I'm worried about, it's straight economics.
Geelong's economy is not so dependent on the Ford factory as on the success of the footy club.
While I can't lay my hands on the specific reference, I recall a 1970's study that showed productivity in Geelong industry on Mondays was much higher (at least 10%) if the Cats were victorious on the weekend.
Not only that, the happy townsfolk (it's the only AFL club that is not from a capital city, and anybody in Geelong or the Western Districts who doesn't barrack for the Cats is considered a "traitor") spend much more out on the town after a win. After a loss, nobody feels like going out for a meal. In a bad season, the hospitality industry loses big time.
With a larger crowd capacity, and a good reason to have more home games actually at home rather than in the corporate showpiece that is Telstra Dome, there would be a huge boost to the economy. In Victorian government budget estimates inquiries 2004/5 (p10) Minister Simon Madden gave details about $26 million project ($13.5M from the state) that created the new Eastern stand:
The construction project is boosting local business and creating around 70 jobs in terms of flow-on effects, and the flow-on effects from the project are in the order of $42 million. It is estimated that each home game in Geelong generates in excess of $2 million to the local economy.
$24 million dollars on Kardinia Park improvements would not only lead to jobs, pride, and increased revenue to the Geelong region, but a few extra home games (and wins) would give invaluable publicity to the region, which has some damn fine beaches a bit further down the highway.
I don't think there'd be a single person in Geelong (apart from maybe a couple of black sheep who demonstrate antisocial tendencies by supporting Collingwoord) would object to this use of $24 million.